1/27/2024 0 Comments Prism boutiqueWe’re different and we’re not trying to compete and be a big retailer online,” Mance said.Īnd even as she continues to see more and more shopping online, she views it as a call to action to focus even more on the brick-and-mortar experience. We just can’t because we’re a small boutique. “I think the biggest change has just been the online presence of big retailers and trying to compete with the big online retailers. Offline, the Prism brand trades off community events in real life, ranging from a recent vintage denim pop-up with Jean Genie to a pop-up in Palm Springs around the Coachella Valley Music and Arts Festival. While the algorithm and marketer saturation has since changed the game, Instagram is still a tool used by the business, she added. “So 2013, 2014, 2015, we grew the bulk of our Instagram following.” Free Returns Within 21 Days - See Site For Details. “This is before everybody was selling something on Instagram and I was using it as a tool to make the brand look a certain way and clothes look a certain way on girls and laying the product out flat,” she said. Prism Boutique Clothing - The Official Site for Prism Boutique Apparel, Accessories, Shoes and Home Goods. Mance instantly began using Instagram from Prism’s start, doing flat lays of outfits among other imagery in a move she credited with helping get the business off the ground. Long Beach has since expanded twice to accommodate growth, now standing at 2,000 square feet and the company’s largest revenue driver. Mance started Prism with $15,000 and a résumé that included working at Urban Outfitters and Anthropologie, opening the 650-square-foot Long Beach store and closing on $400,000 in sales her first year in business. Prism is collaborating with Lorem on an eight-piece home decor line due out in October that will include items such as plant stands and some art. They come to her for not just brands such as Rollas, Levi’s and Free People, but also home decor and gifts inspired by the boutique’s serene setting, aided by the handmade fixtures in both stores from the artists of Lorem. Prism caters to trendy shoppers, typically between the ages of 25 and 40, according to Mance. I’ve never had any financial help and I realize if I’m going to grow, I’m probably going to need help in some way, so it’s figuring out what’s right for me, the brand and where we want to go.” “I love creating an experience for women and want to be in more cities where we can reach new people. “I want to reach more people,” Mance said. Lulus, the Northern California Fashion Brand, Steps Back Into Retail With a Large Los Angeles Store
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |